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Frans Van Haelen was well known as a cultural figure in his time, a patron of the arts and benefactor to the pre-war artist group later known as the Brabant Fauves. This group included the artists Rik Wouters (1882-1916), Louis Thevenet (1874-1930), and Felix De Boeck (1898-1995) and the Flemish author Herman Teirlinck (1879-1967). They often assembled at the brewer's home, and also worked in a loft above the Cafe Les 3 Pigeons across the street from the brewery. Gueuze was sometimes exchanged for artworks. A private gallery was constructed inside the brewery, and Van Haelen's home was full of fine art and antiquities. Van Haelen was a friend of famous Belgian artist James Ensor, and several of his paintings hung inside the brewery before it was demolished in 1971.