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In 2003 and 2004, Cantillon occasionally would open bottles for brewery visitors. By 2004, bottles were being sold commercially, featuring the cartoon character Poje on the label. At a minimum, bottles were distributed to bars and stores in Belgium, Denmark, Sweden, and the United States. On July 29, 2004, the TTB approved the Loerik label for distribution in the United States.<ref name=TTBLoerik> TTB Label Approval, [https://www.ttbonline.gov/colasonline/viewColaDetails.do?action=publicFormDisplay&ttbid=04199001000005 Cantillon Loerik]], 2004</ref> The namesake for this beer, Loerik, is a slang term for lazy. This name was given due to the fact that the beer took such a long time to referment in the bottle.
In December 2016, Cantillon posted that a new batch of gueuze bottled earlier in the year was showing signs of being 'lazy' after nearly 8 months. The current intention is to release this second batch A new bottling of Loerik sometime was released in 2020January 2021 at the brewery in 75cl bottles.
==Label==