Changes

Jump to: navigation, search

Brasserie Belle Vue

116 bytes added, 14:54, 14 October 2014
m
no edit summary
Brasserie Belle-Vue has a long and sometimes controversial history of innovation, takeover, and survival among the lambic brewers and blenders it was founded in 1913 by a café blender by the name of Philémon Vandenstock (1886 – 1945). The owner of a bar in Brussels, Vandenstock along with his wife, bought wort from various lambic breweries in the city and began blending ''fondgeuze'' for the establishment. Shortly after they began their blending business World War I broke out leaving few resources to continue. Finally in 1927 the Belle-Vue Café in Anderlecht became available. Vandenstock purchased the building as an outlet for his lambics serving five other cafes in the area while also selling directly to customers. From 1927 onward, the blendery would market itself under the Belle-Vue name with a mention to Ph. Vandenstock usually visible somewhere on the branding <ref name=GeuzeKriek>Jef Van den Steen, [[Books#Geuze & Kriek: The Secret of Lambic Beer|Geuze & Kriek: The Secret of Lambic Beer]], 2012</ref>.
The business flourished under Philémon leading to the first brewery acquisition by Belle-Vue in 1943: [[Brouwerij Frans Vos-Kina | Vos-Kina]], a lambic brewery located in Sint-Jans-Molenbeek. The acquisition of the brewery came at a difficult time in Europe’s history right in the middle of World War II. While many breweries were struggling through the war, Belle-Vue was growing. Now able to brew his own lambic, Vandenstock also brought on his son Constant Vandenstock and his son-in-law Octave Collin Vandenstock into the business to help manage <ref name=GeuzeKriek>Jef Van den Steen, [[Books#Geuze & Kriek: The Secret of Lambic Beer|Geuze & Kriek: The Secret of Lambic Beer]], 2012</ref>. Sadly, Philémon was arrested by the occupying Nazi forces in 1944 and sent to the Neuengamme concentration camp where he remained until it was liberated in May of 1945. He died just one week after the camp’s liberation.
The journey of Belle-Vue’s slide into non-traditional lambic started immediately after the death of Philémon when his son Constant took over the business. Until then Belle-Vue was producing only traditional fondgeuze; however, like many other lambic breweries at the time Constant began to use artificial flavorings to adapt to the changing palates of Belgian lambic drinkers. Belle-Vue began sweetening, filtering, pasteurizing, and carbonating their gueuze so that it could be consumed more like a traditional European pale lager rather than a traditional lambic. Belle-Vue also was one of the first, if not the first, lambic breweries to move away from using the traditional 75cl bottles to using capped 25cl bottles. This provided an easy “one bottle for one glass” <ref name=GeuzeKriek>Jef Van den Steen, [[Books#Geuze & Kriek: The Secret of Lambic Beer|Geuze & Kriek: The Secret of Lambic Beer]], 2012</ref> strategy and did away with specialty corkscrews needed for opening the larger bottles.
The journey to the top of the lambic world for Belle-Vue began in the 1949-1950 season when they began to send lambic across the country and into France and the Netherlands. Belle-Vue, who was at the time the only lambic brewery with filtered and pasteurized gueuze, managed to escape the heatwave that resulted in exploding bottles for the majority of the lambic brewers and blenders that season. Business was so good that the brewery went on to two more takeovers, this time of the [[Brasserie Louis & Emile De Coster | Louis & Emile De Coster]] lambic brewery in 1952 and of [[Brouwerij Timmermans|Brouwerij Timmermans]] in 1955.
Constant, who was always involved with the football leagues in Belgium and Europe brought his son, Roger as well as Roger’s cousin Philipe into the business in 1962. Yet again in 1969 Belle-Vue acquired two more breweries: [[Brasserie De Boeck|Brasserie De Boeck]] and [[Brasserie Goossens|Brasserie Goossens]] (, known together as [[Brasseries Unies]] (''United Breweries''). These two breweries together had already acquired Brasseries [[Brasserie de la Couronne]] (De Kroon), [[Brasserie Espagne | Espagne]], [[Brasserie De Coster-Heymans | De Coster-Heymans]], and [[Brasserie Vandenkerckhoven | Vandenkerckhoven]]. Again in 1970 Belle-Vue acquired [[Brasserie Brabrux|Brasserie Brabrux]] which had already acquired other well known lambic breweries [[Brasserie De Keersmaeker| De Keersmaecker]], [[Brasserie Van Haelen-Coche | Vaan Haelen-Coche]], [[Bécasse-Steppé]], and [[Brasserie Vandenperre | Vandenperre]]. At this point, Belle-Vue controlled approximately 75% of the lambic market. [[Brasserie_De_Neve | Brasserie De Neve]], whose old brewery building is now a set of luxury apartments was also taken over by Belle-Vue in 1975 <ref name=GeuzeKriek>Jef Van den Steen, [[Books#Geuze & Kriek: The Secret of Lambic Beer|Geuze & Kriek: The Secret of Lambic Beer]], 2012</ref>.
Belle-Vue was riding a wave of success that very few lambic breweries were achieving at the time, but to do this they needed the help of one brewery still bigger than them in Belgium: Artois. Belle-Vue partnered with Artois to help expand its brand in the export market. The cost of this was a 43% minority share for Artois in Belle-Vue with Constant still remaining in charge of Belle-Vue. When Artois merged with Jupiler in 1991 to create Interbrew it effectively put an end to the Vandenstock family stake in Belle-Vue.
Protect
4,277
edits

Navigation menu