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→From Framboise Lambic to Rosé de Gambrinus
The history of the famous label for Rosé de Gambrinus dates back to 1980 when Jean-Pierre Van Roy suggested to Belgian watercolorist Albert Borret that “he get together a few artists and organise an exhibition at the brewery to celebrate the second anniversary of the Brussels Gueuze Museum”.<ref name=GrummelslinkseSeptember> Van Roy, Jean-Pierre. (2016a). Grummelinkse – September 2016. Musée Bruxellois de la Gueuze. Brussels, BE.</ref> A total of eight painters and two sculptors attended this exhibition, two of whom were Raymond Goffin and Raymond Coumans who were close friends. Because of the brewery’s financial situation at the time and because the museum society was not as well established as it is today, both Goffin and Coumans offered to produce three drawings each to be put up for sale by the museum society.
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The friendship struck up among the brewery and Coumans would eventually lead to Coumans inspiring the name of the beer and producing its famous label. In 1985, Jean-Pierre was in the cellars of Cantillon drawing Framboise Lambic from the barrels to be put into the bottling tank. Coumans entered the cellar and was “marveling at the colour of the raspberry lambic coming out of the barrel”<ref name=GrummelslinkseSeptember> Van Roy, Jean-Pierre. (2016a). Grummelinkse – September 2016. Musée Bruxellois de la Gueuze. Brussels, BE.</ref> and into the copper buckets.