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Frans Van Haelen (1872-1939) was also a well known cultural figure in his time, a patron of the arts and benefactor to the pre-war artist group later known as the Brabant FauvistsFauves. This group assembled at the brewery, and worked in a loft above the Cafe Les 3 Pigeons across the street from the brewery. A private gallery was constructed inside the brewery, and Van Haelen's home was full of fine art and antiquities. Van Haelen was a friend of famous Belgian artist James Ensor, and several Ensor paintings were seen hanging inside the brewery before it was demolished in 1971 to build a Delhaize supermarket. Van Haelen also sponsored the restoration of the castle in Beersel from 1928-1939. He was said to be the richest man in Beersel before the second world war.
The tram stop in Calevoet near the former brewery site is named Van Haelen in honor of the former lambic brewery and local heritage.