Cantillon Super Gueuze: Difference between revisions

Bill (talk | contribs)
No edit summary
 
(5 intermediate revisions by 3 users not shown)
Line 3: Line 3:
__NOTOC__
__NOTOC__
== Description ==
== Description ==
Cantillon Super Gueuze is a gueuze that was bottled at least once in 1983. It consists of 1, 2, and 3 year old lambic and was bottled in 75cl and 37,5cl bottles. The term super does not designate anything different was done with this blend of gueuze, but instead was a marketing term used by Cantillon in the 1980's.<ref name=LambicInfoConvo21Jul2017>Lambic.Info Interview with Jean Van Roy, July 2017</ref>
Cantillon Super Gueuze is a standard gueuze using a different label for marketing purposes at several occasions over several years during the 1980s. It consists of 1, 2, and 3-year-old lambic and was bottled in 375 mL and 750 mL format. The term ‘Super’ does not designate anything different about this blend of gueuze, but instead, was a marketing term inspired by an old commercial by Paul Cantillon found at the brewery. With lambic sales declining in the 1980s, Jean-Pierre Van Roy decided to use the term ‘Super Gueuze’ in an effort to boost sales.


==Label==
==Label==
Line 19: Line 19:
</gallery>
</gallery>


==References==
<references />


[[Brasserie Cantillon#Beers|← Cantillon]]
[[Brasserie Cantillon#Beers|← Cantillon]]