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As lambic brewers and blenders began to recognize the importance of keeping the older traditions alive, some banded together to form [[HORAL]]. This group aims to promote lambic beers, brewing, and culture in Belgium. Their stated goals are "to promote the craft lambic beers and related products, paying attention to the entire process of brewing to serving lambic; denouncing irregularities concerning artisanal lambic beers and related products; take steps to protect the traditional lambic beers and related products".<ref name = HORALAssociation> HORAL - Association, Members, and History, http://www.horal.be/vereniging (Dutch)</ref> HORAL has worked to obtain and maintain current European Protections on traditional lambic beers since the Traditionally Specialty Guaranteed (TSG) label was assigned to them in 1997.<Ref name = Avermaete&Vandermosten> Tessa Avermaete and Gert Vandermosten, Traditional Belgian Beers in a Global Market Economy, 2009 </ref> It guaranteed that any sweetened geuze would simply be called ‘geuze’ and any fully traditionally produced geuze would be called ‘oude geuze’, with the adjective ‘oude’ as a title that guarantees that the beer has been prepared the old, traditional way.
All lambic producers except [[Brasserie_Cantillon|Cantillon]], who is not part of HORAL, have generally followed this terminology. Van Roy's reasoning is that they feel no need to distinguish their product as such because everything they make is traditional.<ref name = LambicSummit2010> Lambic Summit, part 10 (Shelton Brothers), Jean Van Roy, 2010 </ref> This is not to say, however, that all HORAL members make all traditional products. It is well noted many HORAL members make both unsweetened products as well as sweetened products. Today breweries like [[Brouwerij_Timmermans|Timmermans]] and Lindemans produce both sweetened and unsweetened products. Recently, Lindemans has moved to sweetening their lambics with stevia, a natural product.<refnameRef name=LindemansCommunication>Brouwerij Lindemans, Personal Communication, 2014</ref> <refnameRef name=LindemansFram> Merchant du Vin, [http://www.merchantduvin.com/brew-lindemans-framboise-lambic.php Lindemans Framboise Description] </ref>
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